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Services and Indirect
http://www.spendmatterspro.com/pro/2013/04/11/outsourcing-key-recommendations-for-the-delivery-phase/
We’re now into recommendations around the execution of outsourcing projects, dividing the recommendations into three sections – strategy, implementation (last week), and today, ongoing delivery. See previous posts in this series here: Procurement’s View of Outsourcing (Part 1) Procurement’s View of Outsourcing (Part 2) Procurement’s View of Outsourcing (Part 3) Outsourcing – Key Recommendations for [...]
http://www.spendmatterspro.com/pro/2013/04/04/outsourcing-key-recommendations-for-the-implementation-phase/
See previous posts in this series here: Procurement’s View of Outsourcing (Part 1) Procurement’s View of Outsourcing (Part 2) Procurement’s View of Outsourcing (Part 3) Outsourcing – Key Recommendations for the “Strategy” Phase We’re now into recommendations around the execution of outsourcing projects, dividing the recommendations into three sections – strategy (last week), implementation and [...]
http://www.spendmatterspro.com/pro/2013/02/06/a-critical-look-at-category-management-part-4/
In the last few weeks we’ve looked at some of the drawbacks related to what we might call “traditional” category management (Part 1, Part 2, Part 3). However, we should stress that they’re all aspects of the process that can be overcome by appropriate thought and management effort. The lack of stakeholder involvement we’ve sometimes [...]
http://www.spendmatterspro.com/pro/2013/01/29/a-critical-look-at-category-management-part-3/
Click here for Part 1 and Part 2 of this series. Continuing our look at category management (“CatMan”), we recognise that it has been perhaps the most powerful sourcing tool in the procurement armoury for some years. But we think it s a good time to review the state of CatMan and ask some fundamental [...]
http://www.spendmatterspro.com/pro/2013/01/23/a-critical-look-at-category-management-part-2/
As we said in our piece last week, category management (“CatMan”) has been perhaps the most powerful sourcing tool in the procurement armoury for some years. But twenty years on from the beginnings of its widespread adoption in the general procurement world (it has earlier origins in retail), we think it s a good time [...]
http://www.spendmatterspro.com/pro/2013/01/17/a-critical-look-at-category-management/
I come to praise category management, not bury it. Or do I mean the other way round? No, really, category management (or “CatMan,” as we’ll call it to save on word count and put this image in your head), has been perhaps the most powerful sourcing tool in the procurement armoury for some years. It’s [...]
http://www.spendmatterspro.com/pro/2012/12/03/how-to-attack-marketing-spend-part-5/
Please click here for Part 1, Part 2, Part 3 and Part 4 of this series. One of the most important elements of tackling marketing spend is Executive Buy-In, which requires aligning the vision of the CMO, CPO and CFO. In fact, don’t do anything until you force this to happen! Above all, ensure that [...]
http://www.spendmatterspro.com/pro/2012/11/30/how-to-attack-marketing-spend-part-4/
Click for the first, second and third installments in this series. Next up on our list is the importance of Training: a topic that cuts two ways! While it’s highly unlikely anyone on the marketing team will need input from procurement around the creative side, they could likely benefit from a refresher on regular sourcing [...]
http://www.spendmatterspro.com/pro/2012/11/28/how-to-attack-marketing-spend-part-3/
Following the first two articles in this series (Part 1 and Part 2), we distributed our notes and learnings to a group of actual practitioners in the marketing community. This group included a range of Fortune 200 senior marketing buyers as well as top management from creative agencies in NYC and LA, all of whom [...]
http://www.spendmatterspro.com/pro/2012/11/19/how-to-attack-marketing-spend-part-2/
Please click here for the first installment in this series. The next topic we must address in considering the basics of attacking marketing spend is potentially the most sacred of all: agency selection. In considering how best to engage in this area, it is important to consider the costs of both sides of going through [...]
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